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3 Simple reasons to invest in customer experience

This isn’t a ‘get customers and keep them for life’ piece, nor is it a warning that if you don’t invest in customer experience your brand is most likely going to fail in the long run. Although a well...

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Case Study: Having all your ducks in a row

The Brief  One of our established clients in the financial services sector was undergoing extensive customer experience auditing and development. They had already conducted research into customer...

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Reimagining the call centre

Admittedly, the title of this piece sounds a little like a performance art show but what it really means, is going back to the drawing board – and putting some ingenuity and imagination back into the...

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Don’t be Customer Experience Shortsighted

Customer Experience ROI As customer experience practitioners we are often asked to demonstrate or prove the effects of customer experience on the profit margins and general success of organisations....

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